A character-driven brand blending playful design with product merchandising.

Overview

Joo Studio is a creative brand founded and managed by Yunsun Joo, specializing in character-based merchandise and visual storytelling. With a focus on whimsical aesthetics, the studio turns original characters into physical products such as enamel pins, stickers, patterned textiles, apparel graphics, and art prints. Rooted in a passion for charm and emotional connection, Joo Studio’s designs have attracted fans and collectors seeking joyful, expressive visuals for everyday life.

My Role

Product Design / Branding / Photography / E-commerce & Vendor Management

• Designed original characters and applied them across physical products
• Directed product photography and online shop presentation
• Managed branding across packaging, digital content, and marketing assets
• Handled vendor communication, production logistics, and inventory
• Operated online sales via Etsy & Shopify platforms

Product Line

• Enamel Pins
• Diecut Stickers
• T-shirt Graphics & Tote Bags
• Pattern Design for Fabric
• Interior Posters & Art Prints

Future Plans

• Expanded enamel pin collections
• Zines and illustrated mini-books
• Character-based lanyards & accessories
• Pop-up booth kits and convention branding