joostudio

A character-driven brand blending playful design with product merchandising.

img_etsy joo stuido Preview

Overview

Joo Studio is a creative brand founded and managed by Yunsun Joo, specializing in character-based merchandise and visual storytelling. With a focus on whimsical aesthetics, the studio turns original characters into physical products such as enamel pins, stickers, patterned textiles, apparel graphics, and art prints. Rooted in a passion for charm and emotional connection, Joo Studio’s designs have attracted fans and collectors seeking joyful, expressive visuals for everyday life.


My Role

Product Design / Branding / Photography / E-commerce / Marketing / Market Research / SEO Strategy


Product Line


Future Plans


img_etsy joostudio preview

Joo Studio isn’t just about being cute
— it’s about building an emotional brand world.